CELIO* – Raising the Dapper Quotient with Linen


Mumbai:MCelio’s Spring Summer 2015 collection features an entire micro-collection featuring one of the trendiest fabrics of the season – linen. And with its exhaustive linen collection, in a myriad of unforgettable colours, Celio aims to add a free-flowing, breezy, fresh and summery dimension to men’s fashion. The linen collection features a series of shirts, both [...]

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Microsoft Lumia 730’s OOH Adventure with Posterscope India!


Mumbai: Posterscope India weaves an Out-of-Home campaign that serves the objectives of Microsoft Lumia aptly, by optimizing the opportunity of a brand slotted in a highly competitive environment.  Posterscope interestingly identified the key destinations of the Target Audience where they retreat, socialise and spend most of their leisure time such as Malls, Multiplexes, etc. On [...]

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This Diwali, gift every circle a nutty circle


Happy nut cracking Diwali to your circle full of nuts! Mumbai:Krispy Kreme India knows that Diwali is all about sweets, dry fruits and sharing. So, they have given a ‘desi’ twist to the American doughnuts with a tinge of nuts. Diwali Doughnuts aka ‘nutty circle’ are a unique combination of chocolate or vanilla doughnuts with [...]

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‘Nimbu Paani’ most value-for-money beverage, ‘vada pav’ still holds forte: ING digital campaign poll


BANGALORE: As part of a digital marketing campaign, Facebook fans of ING Vysya Bank revealed few interesting insights on eating habits of value-for-money Indian foodies. A first-of-its-kind campaign, where around 14,000 netizens were engaged, aimed to unravel how they find value in each food item, across different meals. Across each category, that covered breakfast, lunch, [...]

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