Lowe Lintas Delhi unveils an emotional tale for Havells Wires‏

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Mumbai:As a brand, Havells Wires has always stood out in the way it communicates its core message to its audience. Taking its credo ‘Wires that don’t catch fire’ further, Havells Wires has unveiled a new campaign that depicts an emotional bond between a father and daughter. As it has done with its past campaigns, the [...]

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Axis Bank launches a new campaign to promote Ping Pay, a unique multi-social payment app‏


Mumbai:Axis Bank announced the launch of its new advertising campaign, around its recently introduced multi-social payment app, Ping Pay. The app allows users to transfer money and recharge mobile using social and messaging channels like Whatsapp, Facebook, Twitter, email and SMS without even knowing the bank account details of the beneficiary. Ping Pay has been [...]

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Lowe Lintas Bangalore wins creative mandate for Hike Messenger


Mumbai: Lowe Lintas Bangalore has won the business for India’s popular cross-platform Instant Messaging brand ‘Hike’. As part of the creative mandate, the agency will work towards scaling and positioning Hike as a brand endorsed and favoured by the youth. Additionally, Lowe Lintas Bangalore will also work towards enhancing Hike’s growth story in the Indian mobile [...]

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Dentsu Aegis Network launches Amnet in India; appoints Sumit Aggarwal as Country Head


Mumbai: Dentsu Aegis Network today announced the launch of AMNET in India. AMNET is the state-of-the-art global trading desk in response to the technology driven revolution in digital media buying. This will transform the way digital investments are made in India. AMNET’s services will be exclusively available for the benefit of Dentsu Aegis Network clients. [...]

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