Galaxy Entertainment rebrands gaming zones – now called `CO. The Fun Company`June 3rd, 2014
Mumbai: As part of its strategic initiative, Galaxy Entertainment Corporation Limited, India’s best known entertainment conglomerate group has rechristened its gaming outlets to `CO.’ from its earlier avatar –` F123’.
The first such gaming outlet to see this change is the outlet at the Metro Junction Mall at Kalyan, on the outskirts of Mumbai. Galaxy Entertainment plans to convert all the `F123’ gaming zones to `CO.’ soon. Apart from this outlet, `CO’ will also come up in various locations across the county including Noida- New Delhi, Bangalore, Siliguri, Ranchi, Kolkata and Hyderabad and many more.
Talking about the new brand proposition and rebranding to `CO.’, Mr. Sunil Biyani, Director, Galaxy Entertainment Corporation Limited said, `CO.’ has been a part of our brand portfolio earlier and immensely successful as a brand. It has a great recall with the target audience and so we decided to utilize the same name for our Gaming zones. Having said that, gaming zones are becoming a rage in the country. These places are perfect destinations for families and friends to spend quality time together. I am sure in the days to come, `CO.’ will continue to ride on its brand recall as the most preferred destination for family entertainment.”
Designed to entertain the entire family — `CO.’ will be a fun-filled zones, wherein every member of the family can have a great time. From bowling alley to bumper cars, from simulated biking machines to racing cars, `CO. -The Fun Company’ has games for everyone.
`CO’ plans to soon start games like air –rifle shooting and Air hockey; from Carnival Festivities and Games to a separate kid’s area exclusively to ensure that the kids are having fun too even while the adults navigate the different gaming machines and are having their own share offun and games.
Besides the fun and the games; `CO’ also plans to have food kiosks and quick snack counters to grab a quick bite. Takeaways and freebies for kids are also on the anvil.